Episode 29: Pitch Perfect
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“With any editor, you just want to establish even a loose relationship. So, you can reach out to them and when they see your name in their inbox they know this person always has good houses.”
As Executive Editor for Curbed—an online publication that’s a must-read for members of the housing industry and fans of architecture—Mercedes Kraus is always looking to feature unique and historically interesting homes for their avid readers. But, with so much competition and without a publicity team to spend the time reaching out, how does a REALTOR® get into publications like Curbed? In this lighthearted episode, Mercedes breaks down the do’s and don'ts of getting media exposure, how to pitch to editors, and how to build important relationships with journalists without hiring a publicist.
Mercedes also discusses the design trends she’s seeing come out of shelter-in-place orders, her favorite place to turn to for architectural and design inspiration, and what she misses about living in Central Texas.
This interview is available on YouTube here. Follow Mercedes on Twitter and Instagram.
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